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Cookie Policy

This cookie policy explains how Carson's Castles, a trading name of Carsons Events LTD (Company No. 14272038), uses cookies and similar tracking technologies on our website carsonscastles.co.uk. By using our website you agree to the use of cookies in accordance with this policy. You can manage your cookie preferences at any time using our cookie consent tool or through your browser settings.

1. What Are Cookies?

Cookies are small text files that are placed on your device — computer, tablet or mobile phone — when you visit a website. They are widely used to make websites work more efficiently, remember your preferences and provide information to website owners about how their site is being used. Cookies cannot access other files on your device or carry viruses. They simply store small pieces of information that help improve your browsing experience.

2. How We Use Cookies

We use cookies for the following purposes:
  • To ensure our website functions correctly
  • To remember your preferences and settings
  • To analyse how visitors use our website so we can improve it
  • To measure the effectiveness of our advertising
  • To provide personalised content and ads
  • To protect our website from security threats

3. Types of Cookies We Use

Essential Cookies

These cookies are strictly necessary for our website to function and cannot be switched off. They are set in response to actions you take such as setting your cookie preferences, filling in forms or completing a booking. Without these cookies parts of our website will not work correctly. They do not store any personally identifiable information. Examples of essential cookies on our site:
  • Cloudflare cookies — used to identify trusted web traffic, protect against malicious activity and deliver our website content quickly and securely via Cloudflare's global network
  • WooCommerce cookies — used to maintain your session, remember items in your booking and keep your experience consistent throughout the site
  • WordPress cookies — used to manage your logged-in session if you access any password protected areas of our site
  • Cookie consent cookies — used to remember your cookie preferences so we don't ask you again on subsequent visits

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve how our website works and the content we provide. These cookies are only set with your consent.
  • Google Analytics 4 (_ga, _ga_*) — used to distinguish users and track how pages are used across our website. Data is aggregated and anonymised. Google Analytics data is processed by Google LLC. For more information visit Google's Privacy Policy
  • Microsoft Clarity (_clck, _clsk, CLID, ANONCHK, MR, MUID, SM) — used to record anonymised session data including heatmaps and user behaviour recordings to help us understand and improve the user experience on our website. For more information visit Microsoft's Privacy Statement

Marketing & Advertising Cookies

These cookies are used to track visitors across websites and display ads that are relevant and engaging. They are set by our advertising partners and are only placed with your consent.
  • Google Ads (_gcl_au, _gcl_aw) — used to measure the effectiveness of our Google Ads campaigns by tracking whether visitors who clicked our ads went on to take action on our website such as clicking our booking button. For more information visit Google's Advertising Policy
  • Google Tag Manager — used to manage and deploy marketing and analytics tags on our website without editing code directly. GTM itself does not collect personal data but facilitates the tools listed above

Functional Cookies

These cookies enable enhanced functionality and personalisation on our website. They may be set by us or by third party providers whose services we use on our pages.
  • BouncyCastleNetwork booking widget — our online booking system uses cookies to maintain your booking session when you use the booking widget on our product pages. These cookies are set by BouncyCastleNetwork.com and are necessary for the booking process to function correctly

4. Third Party Cookies

Some cookies on our website are set by third party services that appear on our pages. We do not control these cookies and they are subject to the privacy policies of the respective third parties. The third party services that may set cookies on our site include:
  • Google LLC (Analytics, Ads, Tag Manager)
  • Microsoft (Clarity)
  • Cloudflare Inc
  • BouncyCastleNetwork.com
  • Trustpilot
We encourage you to review the privacy and cookie policies of these third parties for more information about how they use cookies.

5. Cookie Duration

Cookies can be either session cookies or persistent cookies:
  • Session cookies — temporary cookies that are deleted from your device when you close your browser. These are used to maintain your session while you browse our site
  • Persistent cookies — cookies that remain on your device for a set period of time or until you delete them manually. These are used to remember your preferences on return visits
The specific duration of each cookie varies by provider. Google Analytics cookies typically persist for up to 2 years. Microsoft Clarity cookies persist for up to 1 year. Cloudflare cookies are typically session based.

6. Managing Your Cookie Preferences

You have full control over which cookies are placed on your device. You can manage your preferences in the following ways:

Cookie Consent Tool

When you first visit our website you will be presented with a cookie consent banner allowing you to accept all cookies, reject non-essential cookies or manage your preferences individually. You can change your preferences at any time by clicking the cookie settings link in our website footer.

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:
  • View cookies currently stored on your device
  • Delete some or all cookies
  • Block cookies from specific websites
  • Block all third party cookies
  • Set preferences for specific websites
Please note that disabling certain cookies may affect the functionality of our website and some features may not work as intended. For guidance on managing cookies in your specific browser visit:

Opt Out Of Google Analytics

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

Opt Out Of Google Ads

You can opt out of personalised Google advertising by visiting Google's Ad Settings.

7. Google Consent Mode

Our website uses Google Consent Mode v2 which adjusts the behaviour of Google Analytics and Google Ads based on your consent choices. When you decline analytics or advertising cookies Google will use modelled conversions and aggregated data rather than individual tracking — ensuring our advertising can still function effectively while respecting your privacy preferences.

8. Changes To This Policy

We may update this cookie policy from time to time to reflect changes in the cookies we use, changes in technology or legal requirements. Any updates will be posted on this page with a revised review date. We encourage you to check this page periodically to stay informed about our use of cookies.

9. Contact Us

If you have any questions about our use of cookies or this cookie policy please contact us: Carsons Events LTD Trading as Carson's Castles 47 Buckland End, Shard End, Birmingham, B34 6LB Company No. 14272038 ✉️ [email protected] 📞 07700 181 976 📞 0121 819 0281 For complaints about our use of cookies you can also contact the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113. Last reviewed: April 2026