Privacy Policy

This privacy policy explains how Carson's Castles, a trading name of Carsons Events LTD (Company No. 14272038), collects, uses, stores and protects your personal data when you use our website or services. We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Data Controller: Carsons Events LTD Registered Address: 47 Buckland End, Shard End, Birmingham, B34 6LB Contact: [email protected] Phone: 07700 181 976

1. What Data We Collect

We may collect and process the following personal data:

Data You Provide Directly

Name and contact details (email address, phone number)
Billing and delivery address
Booking details including event date, venue and inflatable hired
Payment information — processed securely via our booking partner BouncyCastleNetwork.com. We do not store payment card details directly
Feedback and review responses submitted via our review form
Enquiries submitted via our contact form

Data Collected Automatically

IP address and browser type
Pages visited and time spent on our website
Referring website or search query that brought you to our site
Device type and operating system
Cookie data — see our Cookie section below

2. How We Use Your Data

We use your personal data for the following purposes:

To process and manage your booking — including confirming your hire, arranging delivery and collection, and processing payment
To communicate with you — sending booking confirmations, delivery updates, and post-hire feedback requests
To improve our service — analysing feedback and website usage to continuously improve the customer experience
To comply with legal obligations — maintaining records for tax, insurance and regulatory purposes
To send marketing communications — only where you have given consent or where we have a legitimate interest to do so. You can opt out at any time
To monitor website performance — using analytics tools to understand how our website is used and improve its performance

3. Legal Basis For Processing

We process your personal data under the following legal bases as defined by UK GDPR:

Contract — processing necessary to fulfil your booking and deliver our services
Legal obligation — processing required to comply with tax, insurance and regulatory requirements
Legitimate interests — improving our services, preventing fraud and maintaining website security
Consent — for marketing communications and non-essential cookies where we have obtained your explicit consent

4. Who We Share Your Data With

We do not sell your personal data to third parties. We may share your data with the following trusted partners where necessary to deliver our services:

BouncyCastleNetwork.com — our booking and payment processing partner. Your booking and payment data is processed through their secure platform. Please refer to their privacy policy for details of how they handle your data
Google LLC — we use Google Analytics 4 and Google Tag Manager to analyse website usage, and Google Ads for advertising. Google may process data outside the UK under appropriate safeguards
Microsoft — we use Microsoft Clarity for website heatmapping and session recording to improve user experience
Cloudflare Inc — our content delivery network and security provider processes website traffic data to protect and deliver our website
Legal authorities — where required by law or to protect the rights and safety of our customers, staff or business

5. Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and analyse website traffic. We use the following types of cookies:

Essential cookies — necessary for the website to function correctly. These cannot be disabled
Analytics cookies — used by Google Analytics to understand how visitors use our website. These are only set with your consent
Marketing cookies — used by Google Ads to measure the effectiveness of our advertising. These are only set with your consent
Performance cookies — used by Microsoft Clarity and Cloudflare to monitor website performance and security

You can control and manage cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

6. Data Retention

We retain your personal data only for as long as necessary for the purposes for which it was collected:

Booking records — retained for 7 years in accordance with HMRC requirements
Contact and enquiry data — retained for 2 years from last contact
Marketing data — retained until you withdraw consent or unsubscribe
Website analytics data — retained for 26 months in line with Google Analytics default settings
CCTV footage — not applicable. We do not operate CCTV

7. Your Rights

Under UK GDPR you have the following rights regarding your personal data:

Right to access — you can request a copy of the personal data we hold about you
Right to rectification — you can request that we correct any inaccurate or incomplete data we hold
Right to erasure — you can request that we delete your personal data where there is no legitimate reason for us to continue processing it
Right to restrict processing — you can request that we limit how we use your data in certain circumstances
Right to data portability — you can request a copy of your data in a structured, machine-readable format
Right to object — you can object to processing based on legitimate interests or for direct marketing purposes
Right to withdraw consent — where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights please contact us at: ✉️ [email protected] 📞 07700 181 976 We will respond to all requests within 30 days in accordance with UK GDPR requirements.

8. Data Security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction or alteration. These include:

SSL encryption on our website via Cloudflare
Secure booking and payment processing via BouncyCastleNetwork.com
Restricted access to personal data within our team
Regular review of our data handling practices

In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the Information Commissioner's Office (ICO) within 72 hours and inform affected individuals without undue delay.

9. International Data Transfers

Some of our third party service providers — including Google and Microsoft — may process your data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR, including Standard Contractual Clauses where applicable.

10. Children's Privacy

Our website is not directed at children under the age of 13 and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data about a child please contact us immediately at [email protected] and we will delete it promptly.

11. Third Party Links

Our website contains links to third party websites including BouncyCastleNetwork.com, Google, Trustpilot and our social media profiles. We are not responsible for the privacy practices of these websites and encourage you to read their privacy policies independently.

12. Changes To This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any significant changes will be communicated via our website. We encourage you to review this policy periodically.

13. How To Complain

If you have concerns about how we handle your personal data and are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): Information Commissioner's Office Website: ico.org.uk Helpline: 0303 123 1113 Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

14. Contact Us

For any questions or concerns about this privacy policy or how we handle your personal data please contact us: Carsons Events LTD Trading as Carson's Castles 47 Buckland End, Shard End, Birmingham, B34 6LB Company No. 14272038 ✉️ [email protected] 📞 07700 181 976 📞 0121 819 0281 Last reviewed: April 2026